Hoover Packaging
We built in-store billboards on the side of the packaging.
The billboard on the sides of the packaging created a strong visual impact, drawing the eye while telling the story of what the product’s main hero feature is.
Color Theory
in action
The crafting of the bright neon lime green paired with the Hoover red established a strong brand recognition for the air steerable lineup.
Feature Icons
We designed these icons to create a quick visual identification of what the machine is capable of, creating a visual step up story as well as allowing us to eliminate typography.